Aescape

Generating thousands of mobile impressions for the tech startup’s out-of-home debut

Aescape offers the next generation of massage with advanced precision for your needs and sessions that fit your schedule. With the intention to generate more brand awareness and target athletes/runners participating in the NYC marathon, the following creative uses simple messaging paired with engaging video footage to create intrigue.

The headline “26.2 miles, 1 unforgettable massage” captures the monumental distance of a marathon with the promise of an incredible and rewarding recovery session. After such an intense physical challenge, a massage from Aescape positions itself as the perfect thing to soothe muscles and ease tension. Aescape is not just a service but a memorable part of their post-race journey that acts as the perfect reward for their achievement.

Case study: Aescape Mobile Case Study