Brooklyn Marathon & Half Marathon
NYC RUNS
NYCRUNS is known for their high quality running events and the Brooklyn Marathon & Half Marathon is yet another epic journey to look forward to. I proposed the following creative executions that capture the athleticism and excitement of the marathon while highlighting Brooklyn. Version A highlights the runners from past events as a peek into the marathon while Version B sets an energetic tone with illustrations that complement the marathon logo. Both designs are eye-catching and bring attention to the marathon logo/information to ensure more people learn about the event.
After the client decided to move forward with Version B, the overall creative campaign helped increase web traffic for their marathon as well as drive a surge of registrations.
Case study: We Increased Web Traffic for NYCRUNS Brooklyn Marathon
Version A
Version B
“The subway ads were a solid win and
very likely an instrumental part of what amounted to a
surge of 10,000 or so registrations in the 60 day period
they mirrored. I’m very happy with the result.”
— Steve Lastoe, Founder, New York City Runs
