Goody

OOH Debut

Goody is a start up that launched an app revolutionizing in-text gifting. Users are able to choose a gift from a curated selection of products and send it with the ease of sending a text message. We had the opportunity of creating the brands first out-of-home campaign to launch on assets across New York City just in time for Valentine’s day gifting.

I developed the campaign’s creative and used animation to visualize the app’s ease of use. The full motion campaign showcased the apps features and included a QR code to download the app and apply a coupon code. Goody’s campaign was seen on over 100 OUTFRONT digital panels throughout Manhattan and Brooklyn, and on one of the largest billboards in Times Square.

Case study: Goody Social Case Study

Press release: 'Goody' App Launches First Campaign To Coincide With Valentine's Day On OUTFRONT Assets In NYC