COVID-19 Creative Proposals

At the height of the pandemic, the out-of-home industry had slowed down due to the fact that everyone was isolating at home. During this time, our design team at OUTFRONT Media decided to see how we could create positive messaging that encouraged businesses to look forward to brighter days ahead. We were proactive in conceptualizing copy lines and designs that could relate to the collective experience of getting through these hard times together. The following design concepts target a few brands that I worked on amongst a variety of categories. Creating these designs helped me think with a positive perspective during the pandemic while also allowing me to practice my copy writing skills.