The Nature Conservancy
Annual Report Redesign
Tasked with taking an annual report and revisualizing it into a digestible design, I paired the wordy content from The Nature Conservancy with bright and colorful images.
My design incorporates an interactive element in which the reader uses colored lenses to uncover the layered images found throughout the book. Nature conservation is a subject often overlooked and taken for granted. Using the lenses provided in the book, allows for the reader to have an immersive experience that encourages them to look closely and understand the beautiful complexities of nature.
The red lens focuses on the land/environment. The green lens focuses on the relationship with people. The blue lens focuses on the animals dependent on the specific environment.