DIFF Eyewear x Robin Arzón

Partnering with fitness queen, bestselling author, & business powerhouse Robin Arzon, DIFF Eyewear is releasing a fierce, new eyewear collection. Aligning with the launch of the collaboration, the following creative execution captures the futuristic and athletic mood of the collection. The animation captures the fun sense of movement while details such as the unique crown pattern provides a taste of what the new eyewear line has to offer.

Instagram feature: @robinnyc

Case Study: Robin Arzon Social Recap

VHS Collection

VHS Collection is an American Indie rock/Synth-pop band from New York City. We were tasked with designing and animating a digital billboard in Times Square that would debut their latest album ‘Night Drive’. With highlights from their music videos and a QR code to direct viewers directly to their music, the overall design was an exciting “momma, I made it” moment. Members of the band visited the billboard in person, sharing the larger-than-life moment with their fans on social media.

Instagram feature: @vhscollection

WoodSpoon

The hustle and bustle of life as a New Yorker can leave little time and energy for a home cooked meal. That’s where WoodSpoon comes in to provide authentic homemade food by local chefs delivered to your doorstep. The following creative uses the look of hand-drawn accents to bring that touch of homemade quality and reinforce the unique service WoodSpoon has to offer. A vibrant plate of food stands out against the brands colors while the bold headline presents a fun message to attract any passerby.

Case study: We Drove Website Visitation and App Downloads for WoodSpoon

Cheers

The Cheers app is bringing alcohol and cocktail delivery to NYC. The following creative gives the city an introduction to Cheers and all it has to offer. The vibrant colors and accents are taken from the Cheers branding to create a recognizable connection from the ad to the app to the website/social.

Case study: We Increased Website Traffic and Funding for Cheers App

Riot Swim

Using colors that correspond with the model’s clothing, the soft tones act as a way to highlight the swimwear and capture the diverse options available in Riot Swim’s lineup. The colors compliment the photography and transition into one another to show a subtle but constant movement and to remain visually engaging. The result is an eye catching and fashion-forward ad to represent Riot Swim.

Case study: We Increased Awareness and Engagement for Riot Swim

The New School

Working in collaboration with the New School, we were tasked with bringing their designs to life through animation. I was able to take their still designs and figure out how the motion can work with the narrative of their campaign. A total of 8 versions of the creative were animated to represent 8 different students from the university.

NOCA

NOCA is a hard seltzer brand with no bubbles - just boozy water. With a variety of flavors and bright branding, we designed an animation that highlighted the fun of the brand.

Wolf & Shepherd

Wolf & Shepherd is a footwear brand with a blend of sport and luxury. They’re designed to keep up with the hard-working professional and comfort is a top priority. With this in mind, I proposed a design that captured how their luxury shoes could make you feel like you’re walking on clouds. The subtle animation is intended to capture the tone and feeling of comfort while putting all of the focus on the footwear.

Blume

As a brand revolving around skin, body, and period care, Blume was created to make self care easier and healthier. The following animation is intended to capture the fun and approachable tone of the brand while providing a glance at what Blume has to offer.

Innisfree

This concept was created to explore the possibilities of augmented reality. Bright and bold creative encourages the viewer to scan the qr code to access the AR experience for the skincare brand. After scanning the qr code, the user will get to experience nature exploding out of the canvas and into the surrounding environment. This creates an immersive experience for the user to enjoy.The AR experience that launches can also be a selfie filter that brings the same bright and blooming creative onto the user themselves. As a skincare/beauty brand, a fun filter such as this can connect back to actual available products for purchase.

Clutter

Clutter is storage simplified. It is a service that goes beyond the traditional storage process to make peoples lives convenient and stress-free. With the intention of spreading brand awareness and letting the city know who Clutter is, we are listing some of the many reasons that make Clutter the best storage service.

The following campaign is all about proving to people that Clutter will make their lives easier. Using all kinds of storage nightmare scenarios - from wasting a weekend to getting a back injury - we illustrate the ease, flexibility, and convenience that Clutter has to offer.

Slick Rick

Slick Rick “The Ruler” is back with two new singles and we want to scream it loud in Times Square — starting with an intro that creates intrigue. Taking on the vibrant colors of the single artworks, we composed the assets in a way that would be attention grabbing through its boldness and simplicity. In order to best utilize the OOH space within a 15-second animation, we used the image from his song, “Midas Touch”, as the main image to encompass both singles. The images were both very fun and ‘royal’ with purple and gold colors so we found that the image of Slick Rick on his ‘throne’ was strong enough to use on its own. Slick Rick is Art and we wanted the creative to reinforce his brand.

Marketing IG Stories

I was tasked with animating Instagram stories for OUTFRONT’s social media account. Following a script that I was provided, I collected imagery and illustrations that would represent the story being told. I then animated the text in line with the company’s branding and brought motion to the illustrations to keep the story eye-catching and compelling.