Rochester Institute of Technology

Grand Central Station Domination

Rather than spending thousands on an agency for their campaign, RIT was able to allocate their budget into more inventory by trusting our STUDIOS team.

RIT is home to a vibrant community of creators and innovators actively turning dreaming into doing. It is through their unique characteristics, passions, and interests that RIT students thrive in their pursuits. With this incredible sense of diversity, the following creative execution seeks to capture who RIT is and what RIT is all about. RIT is where you can be uniquely you and these are the faces of creativity, determination, ambition and so much more that represent this community.

The bold typography and strong contrasting colors help capture the sense of energy and excitement found within the RIT community. With strong keywords to inspire prospective students and families alike, this execution leans into the artistic and innovative nature of RIT. The messaging throughout the campaign is also succinct and eye-catching, making it easy to leave a lasting impression on those who may already be familiar with RIT and those that are just getting to know RIT for the first time.

Articles: RIT expands advertising into New York City’s Grand Central Station and Metro North