JLO Beauty NYC Brand Train
2021 OBIE Awards Finalist
We created a unique "carriage " only fit for Jennifer Lopez to escort JLO into Times Square to not only kick off the New Year, but also to launch her brand new beauty line, JLO BEAUTY. The shuttle wrap featured images of JLO and her beauty products, each image with a custom QR/FLOWCODE that brings you to a landing page to purchase her new line. Each chair was labeled with "POWERFUL", "AGELESS", or "TIMELESS"… describing not just the benefits of the product, but how every woman should feel.
Outdoor advertisement created by Outfront Studios, United States for JLO Beauty, within the categories: Beauty, Retail Services.
Press release: JLo Beauty & Flowcode Make 2021 the Year of Direct to Consumer Retail in the Shopping Capital of the World
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