Mercari

Increasing brand awareness through a multi-format out-of-home campaign

Mercari is a Japanese e-commerce marketplace that worked with my team to increase brand awareness among New Yorkers. Through a targeted, multi-format transit advertising campaign, we reached consumers with the brands bold colors and fun illustrations.

Designing for this campaign was a fun challenge as the brand wanted to use thousands of UGC images of current products being sold on their platform. From the train wrap enveloped in hundreds of images to the station domination dripping in color, the overall campaign brought about a lift in brand metrics all the way down the funnel.

Case study: We Helped Mercari Lift Awareness, Favorability, Consideration, and Intent